Frequently Asked Questions

 

My business is small and our product really can't be sold online. Do I really need a website?

That's a really good question. In fact, if you have a business you should have a website. Period. No question. The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, and business partners can quickly and easily find out more about your business and the products or services you have to offer.

What kind of website do I need?

You must have a professional-looking site if you want to be taken seriously. Many consumers now search for information online prior to making a good impression on a potential buyer.

Why is it important to have a website for my local business?

When it comes to benefiting from a website, size does not matter. If you don't have a website, you're losing business to other companies that do. With a well-designed site, your little operation can project the image and professionalism of a much larger company.

Are there other reasons for having a web presence?

1. To provide a map to your business location. Sometimes finding your is the hard part.
2. To reach your local market. The web reaches the world, but customers shop it for local information, as well.
3. To easily publicize specials you are offering. Couple this with e-mail promotion to your existing clients.
4. To provide basic information that establishes credibility - just as a listing in the Yellow Pages shows you are serious about your business, having your own company domain reinforces your legitimacy as a serious business.
5. To decrease the cost of advertising for your business. Go green, reduce paper and help the environment by using the internet an eco-friendly alternative.

 

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